Alex Rowan
Alex leads planning architecture, translating real household constraints into manageable weekly systems.
Founders
Two founders focused on clarity, trust, and practical planning
Samir Hale
Samir leads policy and content structure, keeping guidance plain-English and suitable for UK audiences.
Working principle
We value realistic guidance, responsible communication, and transparent data practices across all user touchpoints.
Public commitment
We avoid pressure-led copy, avoid medical claims, and follow advertising and privacy standards relevant to Great Britain.